General Mills is celebrating gay-pride month with one of its most famous breakfast cereals. The Huffington Post reports that the Minnesota food conglomerate is bringing Lucky Charms out of the closet. Of course, General Mills has long been a nemesis of activists concerned about childhood obesity; no word yet on whether the LuckyToBe campaign will prove sufficient to charm Michelle Obama.
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If you're an LGBT person, or just a supporter who's also fond of a sugary cereal every now and again, today is a happy day: Lucky Charms is celebrating Gay Pride Month for the second straight year, and indeed, a celebration it is. They've dubbed it the LuckyToBe campaign, the same as in — of course, no advertising effort is worth its salt these days absent a hashtag — and in a meaningful sense, you aren't likely to see many mixtures of corporate advertising and Gay Pride advocacy that are more striking. June is Gay Pride Month, labeled such to memorialize the Stonewall riots ofa spontaneous clash between gay citizens of New York City's Greenwich Village and the NYPD that is regarded as a landmark moment for the gay rights movement in American history.
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Chubby Chico Charms. ChubbyChicoCharms exclusive design. Each bangle is single but gives the illusion of three. Bracelet has a 2.
Lucky Charms is a brand of cereal produced by the General Mills food company since The label features a leprechaun mascot, Lucky, animated in commercials. Lucky Charms was created in by product developer John Holahan.